201. How a Lead Magnet Can Help You Recruit On-Demand Volunteers Artwork

Volunteer Nation

Nonprofit leadership author, coach, and expert Tobi Johnson shares weekly tips to help charities build, grow, and scale exceptional volunteer teams. Discover how your nonprofit can effectively coordinate volunteers who are reliable, equipped, and ready to help you bring about BIG change for the better. Rather than continuing to “do more with less,” achieve abundance for your organization by engaging community talent that helps you do more with more. Society is evolving and so, too, is volunteerism. With over 25 years of experience working in nonprofits, public sector agencies, and grassroots campaigns Tobi is known for her modern “big hat” thinking and straight talk about what it takes to achieve success in today’s world. You will learn how to coordinate volunteers, improve the volunteer experience, recruit volunteers, appreciate volunteers, and do it all more efficiently with the right volunteer management software and digital tools. It’s a mix of interviews and solo shows you’re not going to want to miss. So, if you’re ready to ditch the stress and harness the power of people to fuel your good work, you’re in exactly the right place. Hit subscribe and let’s DO this!

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Volunteer Nation

201. How a Lead Magnet Can Help You Recruit On-Demand Volunteers

February 12, 2026 • Tobi Johnson, MA, CVA

0:00 | 41:42

What if you never had to panic-recruit volunteers again?

Scrambling to find 25 volunteers by next week is stressful, reactive, and exhausting.

In this episode of the Volunteer Nation Podcast, Tobi Johnson shares a smarter approach: build a volunteer pipeline before you need it using simple marketing tools like lead magnets, nurture emails, and even interactive quizzes.

Instead of chasing people at the last minute, you’ll learn how to create a steady stream of mission-aligned supporters who are already warmed up and ready to say yes.

This is recruitment that feels calm, proactive, and repeatable.

Full show notes: 201. How a Lead Magnet Can Help You Recruit On-Demand Volunteers

Lead Magnet - Episode Highlights

[00:27] - Understanding On-Demand Volunteers
[01:28] - Emotional Reality of Volunteer Recruitment
[02:33] - Building a Volunteer Pipeline
[05:17] - What is a Lead Magnet?
[08:11] - Creating Effective Lead Magnets
[13:10] - Advanced Lead Magnet Strategies
[28:41] - The Power of Volunteer Quizzes
[34:15] - Practical Steps to Start Building Your Lead Magnet

Helpful Links

Tobi Johnson announces the 90-Day Recruitment Roadmap, a focused course in which you will learn how to build a high-converting, repeatable system that floods your organization with quality, committed volunteers and firmly establishes your nonprofit as the “go to” place to serve. Join here at: https://volpro.mykajabi.com/recruitment-roadmap

Thanks for listening to this episode of the Volunteer Nation podcast. If you enjoyed it, please be sure to subscribe, rate, and review so we can reach more people like you who want to improve the impact of their good cause.

For more tips and notes from the show, check us out at TobiJohnson.com. For any comments or questions, email us at WeCare@VolPro.net.

Tobi Johnson, MA, CVA

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